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eBook details

• Title: Search Analytics for Your Site
• Author : Louis Rosenfeld
• Release Date : January 06, 2011
• Genre: Internet,Books,Computers & Internet,Software,
• Pages : * pages
• Size : 6624 KB

Description

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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